Fundamentally Children has welcomed its first US associate, Deb de Sherbinin, marking the form’s continued expansion in the territory.
De Sherbinin is a product marketing consultant with over 25 years’ experience in building world-class brands and growing start-ups in the toy and licensing industry.
She boasts a wealth of experience in product innovation, brand development and marketing and an in-depth knowledge of the intricacies of the US market.
As Pricipal of perkit.com, a consultancy working with an array of lifestyle brands, she has an impressive roster of clients ranging from multinationals such as Hasbro, Fisher-Price and Ravensburger, as well as smaller start-ups like Beach and Nature and The Sugar Goblin.
Amanda Gummer, founder and MD of Fundamentally Children, said: “We are delighted to welcome Deb on board. Her knowledge of the US market as well as toys and licensing in general is second to none and allows us to provide a cohesive service across both sides of the pond.
“Our presence in the US is growing steadily and we are able to offer a range of services, including licensing, digital, research and consultancy, and this valuable addition to our network will allow us to further grow that side of the business.”