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Nelvana announces strategic partnership with Fremantle Media in the UK

Nelvana Enterprises, the licensing and merchandising arm of the producer and distributor of children’s animated content, has announced a new strategic partnership with FremantleMedia Kids, who will represent the firm’s consumer products and home entertainment business in the U.K. across a number of brands in the Nelvana portfolio.

The brand’s portfolio of IP includes such popular titles as Mysticons, the ZhuZhus (pictured), Ranger Rob and Max & Ruby.

“We are honoured to have FremantleMedia as our exclusive partner in the U.K. across a number of our brands,” said Pam Westman, head of Nelvana Enterprises.

“FremantleMedia’s leading expertise and strategic partnerships will undoubtedly bring our properties to life through a variety of licensing categories and retail partners. We can’t wait to see the response from U.K. fans in this vital region.”

Rick Glankler, president FremantleMedia Kids & Family added: “We are thrilled to be working with Nelvana to represent these four great brands in the U.K. A premier animation company, Nelvana shares our love of great storytelling, and these standout properties will both complement and make an exciting addition to our existing portfolio.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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