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Born Licensing launches Stories Are Everywhere with Instagram

Born Licensing has launched its latest project with the social media giant Instagram for its Stories Are Everywhere campaign.

The multi-channel campaign appeared in major cities across Germany, Italy and USA. It was developed to highlight the features of the Instagram Stories platform, allowing users to share videos and photos with stickers, boomerangs, brushes and text.

The campaign featured a range of 15-second films, consisting of well-known content teamed with user generated material from an iPhone using the Instagram Stories feature.

One film licensed a clip of SpongeBob SquarePants in a scene from The SpongeBob SquarePants Movie.

Another film featured gameplay from new SEGA title Sonic Mania, which is reimagined version of the side-scrolling Sonic game. Sonic Mania will launch later this year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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