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Akid Brand debuts Despicable Me 3 capsule collection

Children’s shoe brand Akid has launched a line of footwear inspired by the hit animated sequel Despicable Me 3 in collaboration with Universal Brand Development.

Akid, whose celebrity fanbase includes the children of Kim Kardashian West and Kourtney Kardashian, Charlize Theron, Jaime King, Beyonce, and many more, debuted seven styles of shoes featuring the ever-popular Minions and other themes from the movie, which hit theatres on June 30, 2017.

The collection features a black, white and yellow colour theme and includes a range of unique elements, from LED leather boots, to glow-in-the-dark premium cotton canvas slip-ons, to Akid’s kid’s signature slide with faux fur footbed. 

The launch event was attended by such stars as Johnny Knoxville, P Reign, Jon Buscemi, TyLynn Nguyen, Cynthia Mittweg and many more.

“As the mom of two young children, I know first-hand the impact the Despicable Me films have on children and adults alike,” said Akid Brand co-founder Ashleigh Dempster. “It’s one of our favourite family movies so I jumped at the opportunity to create something in collaboration with Illumination’s Despicable Me 3. The entire
collection subtly plays off elements of the movie while staying true to the AKID aesthetic for which we’ve become known.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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