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The Tetris Company taps Bioworld for apparel line

A new line of apparel inspired by the iconic game Tetris is on the way, thanks to a new deal with Bioworld.

The Tetris Company has named Bioworld its new apparel and accessory licensee for Europe and the Middle East, who will design a range of t-shirts, sleepwear, bags, leggings and more.

“We are very excited to announce this partnership between Bioworld Europe and The Tetris Company, as we celebrate an amazing 33 years of one of the world’s leading video game brands next month,” said Maya Rogers, president and CEO of Blue Planet Software, the sole agent for the Tetris brand.

“We are always on the hunt for fun, new ways to bring the Tetris brand to our fans, and Bioworld Europe will do just that using their expertise and experience to bring great, quality apparel and gear across Europe and the Middle East.”

Each of the Tetris-inspired items are slated for release later this year.

Sjoerd Rietveld, brand manager at Bioworld Europe, added: “Bioworld Europe has a proven track record in using innovative product design and worldwide distribution strength to deliver impactful products that speak to the fanbase of many of the world’s hottest brands.

“We see Tetris, one of the most recognisable video game franchises of all time, as a great addition to our license portfolio and look forward to delivering a great product mix that Tetris fans in Europe and the Middle East will enjoy.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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