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Max Card teams with Merlin Entertainment for Autism-Friendly morning

Max Card, the UK’s discount initiative for children with a disability and in social care, is joining forces with Merlin Entertainment to hold the first Autism-Friendly morning at Scarborough Sea life Sanctuary.

Available to those with a Max Card, families will be able to take part in the event on May 13th, with doors opening at 8.30am.

On the day, the Sea Life Sanctuary will offer quiet areas for kids and families, as well as reduced lighting and minimal noise.

“We’ve been working closely with Merlin Entertainment for a few years now. They already offer Max Card holders fantastic discounts at all of their venues but this is the first, hopefully of many, exclusive Autism-Friendly mornings,” said Verity Park, brand manager at Max Card.

"We are constantly developing the Max Card offering. While speaking to families about what barriers are in the way of them enjoying days out, we heard time and again that, often it was the environment that was overwhelming for their children, not just the cost.

“Scarborough Sea Life Sanctuary has been fantastic and the morning will include access to quiet areas, considerate lighting and an effort to keep noise to a minimum. With exclusive use of the sanctuary we can keep numbers low so everyone has a chance to enjoy the animals.”

Guests are encouraged to book through the Merlin booking line by calling 0871 222 4001 and quoting MAX-AM, to avoid disappointment and missing out.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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