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Disney lifts lid on new Digital Network

Disney has revealed the next stage in its digital strategy at its NewFront presentation in New York, by officially unveiling it’s new Digital Network.

Following its slashing down of the Maker label, the move will see the talent and brands from Maker integrated into the Disney network along with the announcement of a programming slate of seven series that draw from several brands, including Star Warsand the Mickey Mouse Club.

“We’ve taken the past several months to take the best of what was inside Disney’s interactive media group and brought them all together to create what is now the Disney Digital Network,” Andrew Sugerman, executive vp, told The Hollywood Reporter, “The goal of that network is to create high-quality, digital-first stories and deliver those directly to millennials and gen Z audiences across all platforms and leverage the influencers that they know best.” 

The network will now be made up of several existing Disney editorial brands, including Oh My Disney, Disney Style, Disney Family and Babble, as well as Maker’s Polaris brand, which comprises several YouTube gaming influencers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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