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SpongeBob Gold apparel heads to Wonderland Shop

The SpongeBob Gold fashion line is heading to London’s Wonderland Shop at 192 Piccadilly.

A private launch party will mark the brand’s arrival to the store on May 18th, which will include a late night shopping event at Wonderland starring DJ Jodie Harsh.

The SpongeBob Gold line is a collaboration with six international designers, including Peter Jensen, Bobby Abley, Bad Denim, Salar, Maria Francesca Pepe and Suecomma Bonnie, which boasts clothing for men and women.

Each item in the collection features classic SpongeBob iconography with a golden twist.

Plus, the line will also be available from UK fashion site Farfetch from the end of May.

“I have watched SpongeBob for as long as I can remember, he is part of my Saturday morning ritual in the same way a boiled egg with salt is,” said designer, Peter Jensen.

“It’s been great fun to be part of this project and having my rabbit live in the world alongside SpongeBob, imagine how fun would it be if my rabbit could do a guest appearance on the show?”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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