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DHX Brands readies portfolio for Licensing Expo

DHX Brands is returning to this year’s Licensing Expo, where the brand hopes to expand Teletubbies.

2017 marks the 20th anniversary of the brand, which will see DHX support new episodes, as well as PR, marketing and retail activity.

Over the last year, the company has also secured six new North American licensees for Teletubbies, including Character Options, Spin Master, publishers Simon & Schuster and more.

A consumer product programme is also set to launch throughout major markets including Germany, with future plans to launch in Japan, China and LatAm.

This year also sees DHX expand internationally following the appointment of Candy Ho as development director for DHX Brands in Asia, based in Hong Kong.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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