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The Very Hungry Caterpillar joins PercyVites’ licensing roster

PercyVites is bolstering its licensing offering with the addition of The Very Hungry Caterpillar.

Following a new licensing deal with The World of Eric Carle, the property will star in PercyVites’ customisable digital invitations and thank you videos.

Users will be able to upload photos, party details and messages into the video template, which will feature The Very Hungry Caterpillar.

“It’s exciting to see our brand and roster of licenses continue to grow. The Very Hungry Caterpillar is loved by so many and we are thrilled to offer users convenient, personalised and fun digital invitations that feature the beloved character,” said Julie Steiner, CEO of Percy3D.

The Very Hungry Caterpillar joins the company’s roster of licenses including Shopkins, Sonic, Octonauts and more. 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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