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Hasbro readies new toys for pre-school series Moon and Me

Hasbro has been named master toy licensee for new pre-school series Moon and Me from Andrew Davenport’s Foundling Bird.

The agreement was signed with Sutikki, the newkids and family division of Bento Box Entertainment to create play experiences for kids based on the new original pre-school series.

Moon and Me was developed by Andrew Davenport, the creator of award-winning global pre-school franchises Teletubbies and In the Night Garden. Inspired by well-loved tales of toys that come to life when nobody is looking, Moon and Me aims to combine the latest production methods with traditional storytelling, comedy and music to create a beautifully constructed picture-book world especially for today’s pre-schoolers.

“We are thrilled to team up with Sutikki to help bring Foundling Bird’s amazing Moon and Me series to life through our upcoming preschool product line,” said Samantha Lomow, senior vice president, Hasbro Brands.

“We are truly inspired by Andrew Davenport’s prestigious background and unique creative vision for Moon and Me and can’t wait to add this exciting new property to our Playskool portfolio.” 

“We are very excited to announce Hasbro as our global master toy licensee for Moon and Me,” adds Andrew Kerr, co-founder of Sutikki.

“With a rich history of innovation and brand storytelling we couldn’t imagine a better, more appropriate lead partner for the project. We’re also very proud that with this announcement today Hasbro becomes Sutikki’s first ever global master toy licensee.”

Davenport also expressed his excitement for the partnership, saying, "Hasbro is the perfect choice of partner for Moon and Me and I’m thrilled that the Playskool team will be bringing their creativity, expertise and innovation to the brand.”

Moon and Me will air on BBC’s CBeebies in the UK in early 2018.

As the global master toy and game licensee, Hasbro plans to launch its line based on the Moon and Me series in 2018 under its Playskool brand in the UK with additional markets to follow as the series rolls out worldwide.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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