Nitro Circus is teaming up with two licensing agencies to launch a new range of products into several European markets.
License Connection is set to debut consumer products in the Benelux countries including Belgium, the Netherlands and Luxembourg, while The Licensing Locomotive will handle products in Spain, Portugal and Central Eastern Europe.
“We are excited to partner with License Connection and The Licensing Locomotive,” said Cassie Dombrowski, director of global licensing for Nitro Circus.
“For half a decade Europe has been such a highlight of our live tours. So teaming up with industry leaders who have extensive experience in these key territories is a tremendous opportunity to expand on our brand footprint.”
Daphne Kellerman, founder and owner of Licensing Connection, added: “We are thrilled to represent this phenomenal brand for the BLX market and work with such a bold and innovative company.
“We look forward to making Nitro Circus a success in the Benelux and laying the foundation for an extensive licensing rollout.”
This news adds to the firm’s already growing licensing business, as Nitro Circus makes a push across a variety of sectors from apparel and toys to bike and video games.
Pablo Cabezas, business development manager for The Licensing Locomotive, commented: “It’s amazing for us to start working with Nitro Circus and launch a comprehensive licensing program in Central Eastern Europe and Iberia.
“Our team has a great deal of experience with this type of property and is very enthusiastic about the possibilities for Nitro Circus. Our plan is to start with key categories like apparel, sporting goods and toys in the major countries in these regions, such as Spain and Poland, then progressively expand.”