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Brands with Influence to represent Streetcat Bob

The Street Cat Bob brand has appointed Brands with Influence Worldwide to manage its commercial exploitation rights.

The London-based merchandising specialists will help grow the brand across the world following the successful release of the film adaptation, A Street Cat Named Bob in UK cinemas in November 2016. BWI aims to develop a "digital platform and a merchandise programme" based on the loveable cat.

“Like millions of other fans, we were deeply moved and motivated by this incredible and true, modern day fairytale. Street Cat Bob is a fantastic character, who has been personally attending our meetings" said Martin Lowde of BWI.

"With a global fan base across the world we are going to be building ongoing customer interaction through new editorial content, while meeting a latent demand for Streetcat Bob merchandise through a new licensing programme.” 

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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