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emoji inks licensing agreement with Sony Pictures Animation

To mark the release of The Emoji Movie later this year, emoji company and Sony Pictures Animation (SPA) have signed a new licensing agreement for the firm’s registered trademark.

The new agreement covers the use of the term ‘emoji’ in connection to Sony’s worldwide merchandising program for the upcoming film.

Both of the companies will now offer unique sets of icons and characters that will target varying audiences.

“We are happy to enter into this agreement with Sony Pictures," said Marco Huesges, CEO of the emoji company.

"There will be no confusion in the marketplace since SPA’s products will be from their original and proprietary The Emoji Movie motion picture content, while the emoji company is offering its own developed icons with the classic look and feel known from the Unicode."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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