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US: YSL opens doors to first pop-up shop

Fashion house Yves Saint Laurent (YSL) has opened its first US location of The Lip Showroom for a limited time.

Located in front of the theatre at Ace Hotel in LA, the showroom boasts around 45 different make-up products for fans to checkout.

These include the Rouge Pur Couture Lipstick, Rouge Pur Couture Glossy Stain, Rouge Vulopté Shine and Vinyl Cream Lip Stain.

In addition, the firm’s limited edition Touche Éclat concealer will be showcased, alongside two perfumes including Black Opium and Mon Paris.

A second pop-up shot is also expected to open in New York during September, Verane de Marffy, VP of marketing for Yves Saint Laurent Beauty at L’Oreal revealed to The Hollywood Reporter.

The pop-up store first opened on Tuesday and will be closing today.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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