Bravado has been named the exclusive global branding and licensing partner for the legendary rock and pop icon, Prince.
The firm will work closely with the estate to manage all retail and licensing endeavours for Prince’s brand, while curating global programmes that embrace and honour the artist’s legacy.
According to a release, the programme will ‘embody his invaluable influence on art and culture and provide exciting new connections for his millions and millions of fans.’
Bravado CEO, Mat Vlasic, said: “Prince’s legendary performances, his unmistakable style and music, his incomparable artistry – all continue to make a lasting impression on art, music, culture, design and fashion and will continue for generations to come.
“Bravado will bring passion and energy to working with the Estate to create unmatched opportunities and ensure Prince continues to thrill fans and impact culture around the world.”
Charles Koppelman and L. Londell McMillan, veteran executives hired by the temporary administrator of the Prince Rogers Nelson Estate to secure business agreements, added: “We are very happy Bravado will be the worldwide exclusive merchandise company for Prince, whose fans around the world will soon have new, exciting opportunities to connect with their favourite artist.
“We have full confidence that Mat and his team at Bravado will help support Prince’s legacy and artistic expression for generations of fans to come.”