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Macy’s debuts Say Yes to the Prom collection

Discovery Consumer Products has inked a new deal with retailer Macy’s, to be the exclusive retail home for the Say Yes to the Prom dress and jewellery line.

Available as part of a shop in a shop in the juniors department, the Say Yes to the Prom collection will boast various dresses and a jewellery line in 200 Macy’s department stores nationwide from February.

The collection has been inspired by TLC’s reality series Say Yes to the Dress, and launches just in time for TLC’s sixth annual Say Yes to the Prom initiative.

This initiative offers high school students the chance to have the prom dress of their dreams with additional educational preparations for college and future careers.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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