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Cirque du Soleil develops VR content

Entertainment company, Cirque du Soleil has produced its very own virtual reality (VR) experience to highlight its aquatic show, O.

The firm, Canadian Entertainment and VR production studio Felix & Paul Studios have teamed up to create the new content.

Dreams of O will give fans a new experience of the Cirque du Soleil show, boasting a 12-minute, 360-degree 3D experience that will include fire, acrobatics and pyrotechnics.

"VR is a format to enhance the audience experience – whether they’ve seen the show or not,” said Sébastien Ouimet, senior manager content, partnerships and distribution for Cirque du Soleil, reports Real Screen.

“It presents the shows in a whole new light and gives our fans, as well as new audiences, access to unique views of the acts that the live show experiences feature.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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