The Joester Loria Group, Mountain Dew’s licensing agent, has brokered a deal for a line of Mountain Dew branded footwear.
Mountain Dew’s Green Label Exclusives (GLX) and FILA have collaborated to launch the line based on the soft drink brand.
FILA is to release one of its ‘90s designs, the M-Squad, with embroidered FILA logo branding and outsoles and midsoles themed after the Mountain Dew brand, with its trademark luminous green colourway. The sock-liner will also feature Mountain Dew branding along with Mountain Dew-themed packaging.
The FILA x GLX M-Squad shoe is now available at Footlocker and Fila.com.