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Disney cuts ties with Chinese manufacturer of branded toys

The Walt Disney Company has cut all ties with a Chinese toy manufacturer over reported violations of labour standards.

The global entertainment powerhouse has ended its relationship with Dongguan Qing Xi Juantiway Plastic Factory, who develops Disney branded toys for the firm, when various issues regarding working conditions came to light.

According to Disney, the facilities in question had been pin pointed by the New York-based labour rights group China Labor Watch back in June. The factory had since failed to address the concerns.

Bloomberg was the first to report the story earlier this week.

“Our investigation has revealed that Dongguan Qing Xi Juantiway Plastic Factory failed to remediate hiring and human resource issues identified during an investigation of the facility last year,” read a statement from Disney.

The company has since revoked the toy maker’s license to manufacture branded products on its behalf having ‘failed to correct important issues in a timely manner.’

A further licensee named Lam Sun Toy Limited Company has also been warned by Disney for ‘failing to meet expectations regarding accurate record keeping, health, fire safety and human resources practices.’

The conglomerate has stated that should the licensee fail to improve these areas it would also lose the rights to make products featuring the Disney brand.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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