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Smiley smoothies on the way

The Original Smiley Brand has partnered with drinks firm Fruselva to develop a line of smoothies.

The new drink comes in a range of flavours, including carrot, apple, orange, passion fruit and ginger – spinach, apple, kale, cucumber and lemon – beetroot, apple, carrot, lemon and ginger – apple, pear and raspberry – apple, mango, pineapple, orange and passion fruit – cloudy apple.

Nicolas Loufrani, CEO of Smiley, said: “We’ve researched the market thoroughly and we are very confident that this product will seamlessly launch into retail channels.

“We already have some great distribution in place and a track record of our products selling in the market. I am extremely confident that the values of this product represent and underpin the DNA of Smiley. This is definitely a healthy product guaranteed to put a Smile on your face.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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