Home / Entertainment / Thunderbirds Are Go blasts into food aisles with Bernard Matthews licensed turkey

Thunderbirds Are Go blasts into food aisles with Bernard Matthews licensed turkey

Thunderbirds Are Go is preparing to blast into the food aisles thanks to a new partnership with the iconic British food company, Bernard Matthews.

Marking the company’s first licensed range, the Thunderbirds Are Go turkey shape pack will launch in Asda stores across the UK this month, with other retailers to follow.

The new line is the first frozen goods product for Thunderbirds Are Go and will see the brand enter new supermarket aisles this year.

Trudi Hayward, SVP head of global merchandise at ITVS GE, said: “We’re delighted to be partnering with Bernard Matthews and significantly boosting Thunderbirds Are Go’s FMCG offering.

"Bernard Matthews is a trusted and family favourite brand and the fact they have selected Thunderbirds Are Go as its first ever license, is testament to the brand’s popularity and commercial appeal. We’re looking forward to seeing the iconic Thunderbirds vehicles becoming a teatime treat for families across the UK.”

Katherine Hall, assistant brand manager at Bernard Matthews, added: “We are extremely excited to be working with ITV to launch our first licensed product in our frozen children’s range of breaded turkey products.

"The iconic and recognisable vehicles in ‘Thunderbirds Are Go’ are ideal shapes to create into delicious turkey products, and to make mealtimes more fun. We believe the huge popularity of Thunderbirds Are Go married with our decades of expertise in producing tasty shaped products, is the perfect combination for success.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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