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"The epic story with its adorable characters and amazing scenery is just perfect to encourage hours of imaginative role play."

Playmobil and DreamWorks Animation to develop How to Train Your Dragon play-sets

Playmobil has partnered with DreamWorks Animation to develop a series of How to Train Your Dragon play-sets. 

Due for release in autumn 2017, the new Playmobil Dragons sets will feature Hiccup, Toothless, and the dragon riders of Berk as 7.5 cm tall figures.

“We are excited to bring the world of How to Train Your Dragon to life as Playmobil toys," said Silke Heinrich, member of the executive board at Playmobil.

"The epic story with its adorable characters and amazing scenery is just perfect to encourage hours of imaginative role play. We are pleased to be aligning with DreamWorks to launch a new line of toy sets with a strong appeal among our joint target group.

"We believe the Dragons products will ignite our fans’ passion even more and at the same time invite more children to get to know the play benefits of Playmobil.”

How to Train Your Dragon will be only the second brand, following Ghostbusters, to get the Playmobil treatment.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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