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Oggy and the Cockroaches eyes Asian expansion with licensing agent for India

Dream Theatre has been named the Indian licensing agent for Xilam’s popular children’s brand Oggy and the Cockroaches.

Under a two-year agreement, the agency will represent Oggy across all consumer products categories and brand promotion.

The series is currently one of India’s leading children’s TV performs, airing on both Cartoon Network and Nickelodeon and the first consumer products are expected to hit shelves in autumn next year.

Oggy and the Cockroaches targets kids aged six to 11 years old and has already found success across Europe particularly within France and Italy, as well as South Asia.

The Oggy brand is now distributed in more than 160 countries world wide and is watched in 600 million homes and boasts an internet audience of three billion total videos viewed on YouTube, as well as three million fans on Facebook.

Marie Laure Marchand, senior vice president of global licensing at Xilam, said: ‘We are delighted to have secured this partnership agreement with Dream Theatre; we know its experienced licensing team will capture the essence of Oggy and the key characters in a range of products that will engage the fans of today as well as tomorrow.

“Asia is a key growth market for our business and it was important we appointed who shared our vision and passion for the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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