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Hello Kitty slinks into luxury foods with Australia’s LuxBite

Hello Kitty has slunk into the world of luxury foods with its first collaboration with the Australian patisserie café LuxBite.

Combining French techniques with Asian inspired flavours, LuxBite will now create a range of decadent cakes, macaroons and more, all co-branded with Hello Kitty for launch this month.

Bernard and Yen of LuxBite, said: “We have loved the brand for years and we know that a lot of our regulars love Hello Kitty, too – we are so excited to showcase our own take on the beloved icon by way of elegant and delicious cakes.”

Tom Punch, managing director of Haven Licensing, Australian licensing agent for the Hello Kitty brand, added: “We are thrilled to be partnering with LuxBite and working with its talented team as we know they will deliver something truly amazing into the world of food.

“We are so excited to welcome a new partner to the Hello Kitty portfolio and we are very eager to not only see the range but also taste the decadent LuxBite Hello Kitty cakes and macaroons.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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