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Consumer products success softens Ghostbusters box office woes

Ghostbusters may be heading for a loss at the box office, but Sony reps are claiming that the success of related consumers products and theme park attractions mean that bottom line projections are way off.

The Ghostbusters reboot has earned $180m at the global box office, but according to The Hollywood Reporter, needs to hit $300m to break-even.

Sony disputes the potential loss, instead claiming that other revenue streams are making up for any box office disappointment.

"This loss calculation is way off," a Sony representative told The Hollywood Reporter.

"With multiple revenue streams, including consumer products, gaming, location-based entertainment, continued international rollout, and huge third-party promotional partnerships that mitigated costs, the bottom line, even before co-financing, is not remotely close to that number."

While no sequel has been announced, an animated Ghostbusters film is set to hit cinemas in 2019 and an animated TV series, Ghostbusters: Ecto Force, will land on the small screen in early 2018.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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