DC’s cast of iconic Super Heroes are sweeping into retail outlets across the UK thanks to a new partnership with shopping centre owner, Intu.
15 shopping centres across the UK will host a series of free family-friendly events and activities throughout this summer, featuring the likes of Batman, Superman and Wonder Woman.
In partnership with Warner Bros Consumer Products, the trio of heroes will make personal appearances at all Intu centres, including Manchester’s Trafford Centre and Lakeside as part of the campaign running throughout the school holidays.
Intu will also run a number of DC Super Hero themed kids’ clubs this summer with weekly workshops and encouraging kids to track down the Super Villains hidden within its centres.
“Thanks to Intu’s nationwide scale and consumer facing brand, we have been able to team up with Warner Bros. Consumer Products to feature the word’s best known Super Heroes in the UK,” said Trevor Pereira, commercial and digital director at Intu.
“This will make every one of our centres a must-visit destination over the school holidays with incredible DC Super Hero inspired entertaining activities for families everywhere.”