Bazooka Candy Brands has teamed with Twentieth Century Fox to celebrate the launch of the upcoming animated feature film Ice Age: Collision Course.
The firm – a division of The Topps Company – will bring the newest installment of the blockbuster animated movie series into the retail space with branded packaging across its range of confectionery.
An Ice Age: Collision Course themed TV commercial, retail display merchandising and online advertising campaign will all feature in the campaign from the firm.
Bazooka Candy Brands and Twentieth Century Fox last partnered around the film Ice Age: Continental Drift that achieved a worldwide box office grossing of over $877 million.
“Twentieth Century Fox is excited to once again be partnering with Bazooka Candy Brands for our iconic Ice Age movies,” said Zachary Eller, SVP, marketing partnerships, Twentieth Century Fox.
“We think the promotional concept and the incredible retail activation makes this a very fun way to bring Ice Age to life with families this summer.”
Limited edition Ice Age: Collision Course-themed packaging will feature across some of Bazooka Candy Brands’ top selling lines including Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop and Ring Pop Gummies.
“We are thrilled about the launch of Ice Age: Collision Course and to partner with Twentieth Century Fox once again,” said Nicole Rivera, marketing director, North America Confections.
“They have always been a great partner to work with. The fun and family friendly nature of the characters in the franchise is a natural fit for Bazooka Candy Brands.”
Manny, Sid, Scrat and a complete cast of characters will be at the focus of the promotional campaign.