Home / Retail / Nickelodeon teams with Argos on Lily’s Driftwood Bay competition

Nickelodeon teams with Argos on Lily’s Driftwood Bay competition

Nickelodeon has teamed with Argos for an exclusive competition to celebrate the launch of the Lily’s Driftwood Bay toy line.

The competition will ask kids to create and upload their own Lily’s Driftwood Bay character to Nickjr.co.uk. The winning entry will then be animated into an episode of the hit pre-school series.

The episode will then be broadcast on the Nick Jr. network of channels, while the winner’s name will appear in the show credits.

Five runners up will receive a raft of Lily’s Drifwood Bay prizes in the competition that is now running until Friday, August 12th.

The competition has been devised in order to celebrate the debut Lily’s Driftwood Bay toy line, launching exclusively at Argos from Saturday, July 16th.

Created and produced by Sixteen South, Lily’s Driftwood Bay premiered on Nick Jr, in May 2014 and has been watched by over 7.8 million viewers to date.

The series boasts an all star line-up of voice talent including Stephen Fry, Ardal O’Hanlon, Peter Mullan and Annette Crosby.

“Lily’s Driftwood Bay is an enchanting addition to our pre-school offering and it is fitting that toys from such a great UK property will be available exclusively at the UK’s number one retailer,” said Chris Watters, buying manager, infant and pre-school toys at Argos.

“Fans of the show will be able to get their hands on the range from the day of launch with Argos Fast Track delivery and to celebrate the launch we are giving one lucky fan the chance to create a character that will appear in the show.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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