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VEGAS 2016: Saban Brands details slate of new partners for Power Rangers

Saban Brands has detailed a new slate of global licensing partners for its hit action series Power Rangers, spanning toys, food and more.

New products have been scheduled to hit retailers from autumn this year, with new releases landing on shelves across the globe in spring 2017.

Mattel, Funko, Jada Group and H Grossman join as the latest in toy partners for the property.

These new additions joins a further roster of recently secured partnered, including Bioworld Merchandising, Blue Sky Wireless, Central Mills, Cookies United, Dynacraft, Dolci Preziosi Iberica and Jellifish Kids.

Kid Designs, Mad Engine, Modecor Italiana, Mtime, Pan Oceanic Eyewear, Panini Espana, Pyramid International, Santex Moden, Simba Toys, Smith and Brooks, Somerbond, Trade Mark Collections, Trends International, Whitehouse Leisure and William Lamb Group also join.

“Saban’s Power Rangers has been a powerhouse franchise for more than two decades with a global fan base," said Janet Hsu, chief executive officer for Saban Brands.

"We’re dedicated to continuously offering our fans diverse and engaging ways to interact with the brand and, through these new partnerships, are looking forward to expanding our Power Rangers licensing program with brand-new dynamic products.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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