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Hasbro signs up to Kidtropolis

Global children’s entertainment company Hasbro is the latest big name to sign up to this year’s upcoming Kidtropolis event.

Designed to deliver ‘brand experience and engagement’ to children from across the UK, Kidtropolis will offer immersive play to kids and families in a new consumer show coming the UK’s capital in the run up to Christmas.

Hasbro has now confirmed that its leading kids’ brands My Little Pony, Nerf and Transformers will all be on hand throughout the event scheduled for later this year.

The My Little Pony Friendship Bus will give children the opportunity to explore Equestria, play and test the latest toys, watch episodes from the TV show and enjoy a series of unique experiences from make-overs to pony selfies.

The Nerf Vault will engage children through further immersive play and will showcase the latest Nerf Blasters.

Children will be able to get hands-on with Hasbro’s Transformer toy range in a fully-branded seven metre trailer, packed full of interactive technology and Transformers games, as well as an original Peterbuilt 360 Optimus Prime truck.

Kidtropolis tickets will be on sale imminently and will be supported by an extensive marketing campaign across social media, radio, print in schools, partner and affiliates digital media and social media platforms.

Simon Pilling, managing director at Kidtropolis, said: “I’m absolutely thrilled to have Hasbro on board with Kidtropolis.

"My Little Pony, Nerf and Transformers are amongst the most iconic global children’s brands, and are much loved by consumers across the UK and all over the world. The three Hasbro experiences are fantastic and they epitomize what Kidtropolis is all about; immersive play.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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