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Firm has also teamed with Microsoft to launch a wave of Angry Birds Movie-inspired emojis.

Sony launches ‘Angrify Yourself’ service to celebrate The Angry Birds Movie

As The Angry Birds Movie continue to land in cinemas across the globe, Sony Pictures has launched a new ‘Angrify Yoursef’ service to help fans embrace their inner Angry Bird.

The ‘Angrify Yourself’ page sees consumers upload a photo of themselves before customising it with a set of Red’s prominent eyebrows.

Elsewhere, Microsoft has developed a new series of emoji for Windows Skype messaging, Mac, Android, iOS and the web inspired by The Angry Birds Movie.

Based on Red, Bomb, Stella, Matilda and a Hatchling, the emojis are now available.

One of the next markets welcoming the film is Italy, where the film hits cinemas on June 16th, and licensing agent Maurizio Distefano Licensing is feeling confident of the movie’s prospects.

“The Angry Birds brand has been strong in this market for some years but with the arrival of the new movie it is set to reach even greater heights — and it’s clear from the interest expressed by film fans, emoji lovers and even the UN that it’s going to have a really wide audience," said Maurizio Distefano.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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