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Fundamentally Children readies for Licensing Expo visit

Fundamentally Children has revealed that the team is heading to Las Vegas to the Licensing Expo in June, to help licensors protect and promote their brands.

Currently the firm already works with a number of licensees and licensors, offering research and consultancy services, including audits of licensed ranges and research into the best strategies for brands and merchandise.

By attending the Expo, the firm hopes to build on the growing demand that licensors have for increased understanding of children’s development.

Georgina Dalton, commercial director at Fundamentally Children, said: “We offer a wide range of services that can help companies in the licensing industry to make the most of their brands. We are also working increasingly with overseas companies to help them make the move to the lucrative UK market.

“We are looking forward to meeting existing clients and new companies at the show and to searching out the latest brands and products in this space.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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