Home / Entertainment / David Beckham set to launch grooming line with Biotherm Homme
‘I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together,’ says Beckham.

David Beckham set to launch grooming line with Biotherm Homme

Former footballer David Beckham is making his debut into the skincare industry with his first grooming line with French brand Biotherm Homme.

The multiyear partnership was put together by the L’Oreal-owned company and Seven Global, which will see Beckham create and develop his own line, which is set for release during 2017.

Beckham has also been named the global ambassador for the company, and will be the face for the brand’s campaign of its gel moisturiser Aquapower, which will hit shelves in 2017.

“I’m excited to be working with Biotherm Homme,” said Beckham.

“I’ve been thinking about developing a skincare range for a long time and it wasn’t until I started speaking with Biotherm that it all came together. They are as ambitious as I am, and we look forward to showing everyone the fruits of our labour very soon.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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