Nickelodeon and Viacom Consumer Products has signed deals with 15 new UK partners for its pre-school series, Blaze and the Monster Machines.
Sambro has signed to launch arts and crafts, stationery, games, puzzles and pocket-money toys later this year while Clementoni is on board for puzzles and interactive learning toys.
Character World has taken on the property for bedding, beds and bedroom accessories while Kokomo is set to develop a health and beauty Blaze range.
Ninja will produce Blaze play tents and inflatables while Delta is on board for beds, toy storage and chairs.
Lightbody has signed to launch food lines while Amscan is taking Blaze into the party ware and balloons categories.
In apparel, Drew Pearson International is on board for headwear, Roy Lowe & Sons has signed on for socks and William Lamb Footwear Ltd is developing footwear.
TVM Fashion Lab has been signed for children’s outerwear while Aykroyd & Sons and TDP Textiles have signed up for children’s nightwear and underwear.
Alfred Franks & Bartlett Plc are confirmed as the UK partners for sunglasses and sunglass cases.
“To have secured such prestigious partners is a testament to the appeal of the property and Nickelodeon’s expertise in creating and developing hit pre-school series that have wide consumer appeal,” said Marianne James, VP Consumer Products UK & Ireland & European Retail Sales & Marketing NCVP.
“Blaze offers a unique opportunity to license partners; a preschool property with a focus on the STEM curriculum and a strong sense of comedy. The show has many facets that can be interpreted into innovative products. I cannot wait to see the product lines developed by our partners and look forward to seeing the reaction from retailers and families.”
Blaze and the Monster Machines airs every day on Nick Jr. UK and also airs as part of the Milkshake! block on Channel 5 later this month.