Home / Retail / Beyoncé teams with Topshop to launch new Ivy Park fitness brand
The sportswear collection spans leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets.

Beyoncé teams with Topshop to launch new Ivy Park fitness brand

Pop star Beyoncé has teamed with Topshop to launch a new fitness brand called Ivy Park.

The Ivy Park collection will sell through 12 retail partners in more than 50 countries from April 14th, and will be available in the UK at Topshop, Selfridges, JD Sports and Net-a-Porter.

The collection spans leggings in three rises, crop tops, drop arm tees, sweatshirts and technical jackets.

"I have always loved TopShop for their fashion credentials and forward thinking” said Beyonce.

Topshop’s Sir Philip Green added: "We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyonce?, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category."

Check out the Ivy Park collection in action below:

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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