Industry figures show that Egmont Publishing UK is now the number one publisher in the children’s magazine market.
Speaking at Egmont UK’s annual Consumer Insight presentation, Cally Poplak, managing director of Egmont Publishing UK said: "I am delighted to confirm that during 2015, Egmont’s sales success means that we are now the UK’s number one publisher for children’s magazines.
"The wider UK magazine market is a challenging landscape with pressure on both volume sales and RSV. As a specialist publisher, we operate solely in the children’s sector and this part of the market bucked the overall trend, showing around five per cent revenue growth and less than one per cent volume decline over the last year.
"I’m proud to report that Egmont achieved 10.8 per cent volume sales growth in 2015 and 17.4 per cent RSV growth. Egmont currently has just under 30 per cent market share of sales, which is up 3.1 per cent year on year, making us the leading publisher in this sector.’
Siobhan Galvin, publishing director, added: "Our growth has been phenomenal this year. We launched Disney’s Frozen late in 2014 and it quickly became the best-selling children’s magazine in the UK. During 2015 we have had huge success with our Star Wars magazines launches and we have also seen solid growth from our own-brand magazine Toxic, and our pre-school title Thomas and Friends.
"The children’s magazine market has always been highly competitive, with a high turnover of titles, as children’s favourite characters and interests change very quickly. However, at Egmont, we focus on making sure that we really know what our consumer audience like and combined with age appropriate, imaginative editorial plus great gifts which add play value to the magazine package, we make great magazines that sell well."
New research unveiled this year by Egmont’s consumer insight director, Alison David, centred on a recent study undertaken by Egmont in conjunction with Sussex University revealing child responses to reading on paper versus reading electronically.