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Categories including toys, dress up, games, bedding, party goods, costumes and more will be available.

Nickelodeon to debut first line of Shimmer and Shine products

Nickelodeon has revealed it will be launching a new product portfolio based on its pre-school show Shimmer and Shine.

Categories including toys, dress up, games, bedding, party goods, costumes and more will be available.

Fisher-Price is teaming up with the company to produce a line of toys that will debut at New York Toy Fair, which will include a basic and deluxe range of dolls and accessories.

Jennifer Caveza, senior VP for toys at Nickelodeon Consumer Products, said: “We’re thrilled to partner with Fisher-Price on this adorable girls’ toy line that brings the magical world of Shimmer and Shine to life.

“Based on our newest pre-school series, Shimmer and Shine toys are designed to inspire girls’ imaginations and make their genie wishes come true.”

Arts and crafts products will also be launching from Alex Brands, while University Brands and Cardinal will develop a line of games and puzzles.

Home goods will be available from Baby Boom, Franco, ZAK and Thermos, while Bullseye Playground, DecoPac, Party City, and MediBadg will be launching a range of party and stationery goods.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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