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Discovery Kids to head up Winnie & Wilbur licensing push in Latin America

Winduna Enterprises has secured a co-production deal with Discovery Kids Latin America for the new animated kids’ series Winnie & Wilbur.

Under the partnership, Discovery Kids has acquired the exclusive broadcast, digital and licensing and merchandising rights in Latin America for the brand.

A 2D animated series based on the best-selling Winnie the Witch books by Valerie Thomas and Korky Paul is currently in pre-production and is expected to debut on Discovery Kids Latin America in spring 2017.

Lesley Keen, founder and CEO of Winduna Enterprises, said: “We are delighted to announce that Winnie has cast her spell on Discovery Kids Latin America.

“The Winnie the Witch stories have already enchanted generations of children all around the world and with a first-class production team, Winnie & Wilbur has all the ingredients to become an international hit.

“We look forward to working closely with Discovery Kids.”

Flavio Medeiros, director of programming and acquisitions for Discovery Kids Latin America, added: “We are proud to bring the Discovery Kids screen this wonderful story and to offer our audience a unique adaptation of this beloved collection of books.

“We look forward to adding Winnie & Wilbur to our robust line up of animated series and to further it impact through licensing and digital platforms.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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