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Toby’s Travelling Circus acquired by Rai Yoyo

Komixx Media Group’s Toby’s Travelling Circus has been acquired by the family focused Italian broadcaster Rai Yoyo.

The announcement arrives as licensing agency Metrostar takes the pre-school brand to worldwide licensees and retailers aT THE 2016 Toy Fair. 

To date, the animated series has been sold to over 30 territories, making it a global success and a popular programme for kids aged three to seven years old.

The show currently runs on the popular children’s TV channels Channel 5’s Milkshake, Tiny Pop, Hopster and Netflix in the UK.

Throughout 2015, the show the show reached 60 per cent of the total population of girls aged four to six and 49.8 per cent of the total UK population boys aged four to six.

Andrew Cole Bulgin, joint CEO and head of fil and TV, Komixx Media Group, said: “The success we continue to see with Toby is a testament to a programme children all around the world love and adore.

"We are thrilled Metrostar will be representing Toby at Toy Fair, we’re confident they’ll be able to further grow the success of the brand.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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