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Atlantyca Entertainment moves into live stage shows with new division

Atlantyca Entertainment is expanding its business into live stage shows, with planned productions for Geronimo Stilton, Bat Pat and Agatha Mystery.

Called Atlantyca Live, the division will be headed up by the newly promoted Atlantyca executive Rachele Geraci and will be dedicated to the planning, creation and production of a roster of live shows.

First to land in the New Year will be Geronimo Stilton: Mouse in Space, an American debut adaptation of the best-selling book series that will premiere at The Oregon Children’s Theatre.

In addition to her role, Geraci has also been appointed to Stage Rights Sales and development Manager, Atlantyca Entertainment where she will be directly responsible for all aspects of the business, focusing on all licensing initiatives for the live show rights of the Atlantyca owned properties to third parties.

“We established this new division to meet the growing demand we have received n bringing Geronimo Stilton to the stage,” said Claudia Mazzucco, CEO of Atlantyca Entertainment.

“The success of our shows throughout Europe, such as the Italian, Catalan, Spanish and Dutch version of Geronimo Stilton’s The Kingdom of Fantasy has garnered enormous attention throughout North America, so we wanted to be sure to cultivate and nurture these exciting new partnerships.

“Rachele is the perfect person to head this new venture for our company and will now be fully dedicated to overseeing the production and development of new stage productions worldwide.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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