Home / Retail / Build-A-Bear partners with Praim Group to launch exclusive confectionary
A range of chocolate bars and Choxcards will be available in stores.

Build-A-Bear partners with Praim Group to launch exclusive confectionary

Build-A-Bear Workshop has detailed its new partnership with Praim Group, to create a range of chocolate bars and gifts for its customers.

Praim will launch four new confectionary items, including two chocolate bars and two Choxcards, which will feature the Build-A-Bear logo across the US.

A rollout to other retailers and online dealers will follow at a later date.

The new Choxcards feature a greeting card and a gift card hold combined, and also come with a chocolate bar.

“Our guests love creating memories and celebrating life’s moments when they visit our stores," says Gina Collins, chief marketing officer at Build-A-Bear.

"The new Build-A-Bear chocolate bars and Choxcards by Praim are a fun way we can help them make memories even sweeter."

Kerry Laramie, director of sales at Praim Group, added: "It’s exciting that Build-A-Bear turned to Praim Group to create and implement their new chocolate initiative.

“The Build-A-Bear designs are fun and the chocolate is delicious. It’s a great fit for this heartfelt brand."

Build-A-Bear’s global licensing representative Brand Activation Consulting, is responsible for executing the new deal.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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