Hoho Entertainment has appointed apparel firm Global Solutions for Clothing to produce a collection of Cloud Babies costumes under the Pretend to Bee brand.
The new partnership will see Pretend to Bee create a range of costumes aimed at kids aged two to four years old, based on the popular CBeebies Cloud Babies programme.
The range will include four plush dress up costumes: Baba Blue, Baba Pink, Baba Green and Baba Yellow and will be accompanied by a collection of plush accessories to complete each outfit.
“We are delighted to have signed this deal with Hoho,” said Harrison Palmer, sales and marketing director at GSC.
“We have gained a good reputation for producing high quality costumes that appeal to both parents and children alike. The range will be launched at an exciting time for the companyas we continue to build extensively on our licensing portfolio.”
The new launch will be supported with a comprehensive PR and marketing campaign.