Twentieth Century Fox Consumer Products has appointed TLC as its new licensing agent in key European regions including Germany, France, Benelux, Spain, Italy and Portugal.
TLC will establish and grow the licensing business for Fox Consumer Products’ portfolio of TV and film brands including The Simpsons, Family Guy, Sons of Anarchy, Ice Age, Rio and Avatar, among others.
TLC will incorporate a fresh and forward-facing strategy to further establish all Fox Consumer Products brands with a focus on franchise building and retail expansion.
“We are excited to have TLC as our new licensing agency in key countries in Europe. They are known for building brands and creating innovative programs and we believe TLC will apply their expertise to our rich television and theatrical portfolio, resulting in increased growth for our properties," said Roz Nowicki, executive vice president, global sales and retail, Twentieth Century Fox Consumer Products. "We are confident that the appointment of TLC will lead to significant growth for our film and television properties.”
“Twentieth Century Fox is the only film studio we have in our diverse portfolio. With Fox’s incredible catalog of world-class brands and properties, our team is thrilled to explore new audiences and channels in creative ways, while expanding the retail reach,” added Melvin Thomas, CEO of TLC.
TLC will now work with Fox Consumer Products to develop creative strategies that go beyond the traditional approach to keep brands fresh and relevant.