Rocket Licensing has signed a deal with Poplar Linens for a range of Mrs Brown’s Boys kitchen textiles.
The range will go on sale in September in over 200 SuperValu and Centra stores across Ireland, targeting both the kitchenware and gifting markets in the run-up to Christmas.
Discussions are now in progress to bring the range to the UK.
“The overwhelming success of Mrs Brown’s Boys means that there’s hardly anyone who doesn’t know the show, and especially the kitchen where Agnes Brown spends so much of her time," said Colm Walsh, business development manager at Poplar Linens.
"That’s why we jumped at the chance to bring her to this range of textiles. It’s by far the best way to have Agnes for company in the kitchen.”
The range includes oven gloves, aprons, tea towels, ironing board covers and reusable shopping bags.
Charlie Donaldson, joint managing director at Rocket Licensing, added: “With the TV show and screen version keeping awareness sky-high, not to mention the Christmas gifting market getting closer, the timing of this product from one of Europe’s biggest and best names in home textiles is perfect.
"We’re sure the Mrs Brown’s Boys kitchen textiles will be a massive hit at retail both as gifts and as useful and entertaining kitchen accessories.”