DC Thomson Consumer Products has partnered with the family restaurant chain, Brewers Fayre to feature The Beano brand in its sites across the UK.
Kicking off this month, 150 Brewers Fayre restaurants will feature a number of branded activities, designed to encourage visitors to engage with the iconic comic strip.
Activities will include themed kids’ menus and activity packs on offer to all children dining at the restaurants.
Furthermore, Brewers Fayre will run a dedicated Father’s Day weekend promotion, in which father’s dining at the restaurant on June 15th will be offered a free limited edition The Beano comic.
The partnership will also see a roster of additional seasonal activities, such as The Beano branded Christmas and children’s parties featuring Dennis the Menace, Gnasher and Minnie the Minx.
The restaurant will provide families with The Beano party organiser kits that include invites and thank you cards, kids’ meals, cakes, party bags and play facilities.
Tim Collins, head of brands at DC Thomson, said: “this exciting partnership demonstrates our unwavering dedication to maintaining the relevance and cross generational appeal of The Beano to fans of all ages.
“Brewers Fayre shares the family values of The Beano and we cannot wait to see diners interact and share this special Beano experience this year.”