Zodiak Kids, and its Australian agent The Fusion Agency, has agreed a three year deal with Showtime Attractions for Tickety Toc and Mister Maker live shows.
The deal sees Showtime develop and manage a range of Tickety Toc live shows and meet and greets events in activity areas within shopping centres across Australia.
The company will also create Mister Maker themed interactive shows and workshops.
An agreement between Showtime and QIC shopping centres means Tickety Toc will appear in over 160 shows between now and summer 2014, with the first taking place between now and September 28th at Wespoint, Blacktown.
The Mister Maker themed shows will start touring QIC centres from April 2014.
“We’re thrilled to be partnering with Showtime.” said Jennifer Lawlor, SVP consumer products, Zodiak Kids London.
“Both Tickety Toc and Mister Maker are hugely popular in Australia and these live appearances and workshops span the length and breadth of the country – offering fans everywhere a great opportunity to interact with the brands.
"We look forward to working with our agent, Fusion as well as Showtime and QIC in creating fantastic interactive experiences for fans.”
Tickety Toc has proved to be a hit in Australia where it airs on Nick Jr and Network 11, while Mister Maker DVDs have sold more than 130,000 units since launching in 2010.
“We are incredibly excited to be partnering with Zodiak Kids and The Fusion Agency for the next three years in presenting these fantastic properties in new and appealing events," added Keith Brown, managing director of Showtime Attractions
"Through first class show productions and engaging interactive zones, we are committed to strengthening both brands alongside other licensees to ensure maximum promotion and fulfilling their potential as leading kid’s brands.”
Vincent Jones from the Fusion Agency added: “With solid experience in delivering engaging events, a clear understanding of our objectives and such an enthusiasm for the brands, we’re delighted to have appointed Showtime Attractions to work with us on Tickety Toc and Mister Maker and bringing the brands alive for their fans.”