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Pink Key Consulting develop driven licensing programme to 'entertain and encourage' play.

Eureka museum targets toys

The National Children’s Museum has hired an exclusive licensing agent as it looks to move into consumer products.

Eureka! has signed up with Pink Key Consulting, which will develop a retail driven licensing programme designed to ‘entertain and encourage’ imaginative play.

Toys is among the key categories being planned, along with games, publishing and stationery.

Eureka’s Michelle Emerson said: “Eureka! The National Children’s Museum is enormously proud to be taking our brand to the market, and is delighted to be working with Pink Key Consulting on this exciting phase in our brand development.”

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