Bulldog Licensing and Accessories 4 Technology have struck a deal that will see digital brand Plants vs Zombies expand on a new range of peripherals.
The zombie busting game is currently available across a number of platforms and has been downloaded over 120 million times worldwide.
With over 10 million fans on Facebook, Plants vs Zombies is now establishing licensing partnerships across multiple categories and regions.
The new deal with A4T will see the production of new tablet and smartphone peripherals, game peripherals, speakers and headphones that will all feature in-game characters.
"Plants vs. Zombies is hugely popular among gamers, so this is a fantastic deal," said Rob Corney, Bulldog MD.
"It is the latest in a string of agreements we have recently put together and further evidence of just how much potent this property has.
"Not only does PvZ have a huge install base, it also has highly engaging characters, unique personality and humour – all the elements that make up great brand.
"I’m sure we will be making a lot more announcements very soon."
Bulldog Licensing is building a comprehensive licensing programme across europe that includes plush and figures from Jazwares, adult apparel and accessories from Bioworld and posters from GB Eye.
Additional categories are expected to launch this year.
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