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TLC secures partners for MGA brand across a raft of categories.

Lalaloopsy licensing drive given a boost

The Lalaloopsy brand is set to increase its retail presence this year after The Licensing Company struck a number of deals across various categories.

Products will launch in sectors including apparel, interactive, DVD, publishing, games and puzzles, wheeled goods, health and beauty and confectionery.

Licensees on board include Smith & Brooks, Cooneen & Misirl, Rubies, Pedigree, Universal, Amscan, Sambro International and Kokomo among others.

New Lalaloopsy characters will also be showcased by MGA Entertainment at Nuremberg International Toy Fair next week, while the Lalaloopsy Littles line also continues to grow.

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